Does Your Website Need a Content Management System (CMS)?

Content management systems are the perfect solution for managing collaborative workflow for content that requires regular manual or computer-based updates. However, while content management systems are a great solution for some businesses, they may not be the perfect solution for all Web design scenarios.

The Lifespan of a website: How often should you redesign your company website?

If your website appears out of date, especially in comparison to your competitors, then it is time for a redesign. Web design trends change yearly (sometimes even more often), and if your competitors are keeping up with the curve, then to remain competitive, so should you.

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The Importance of Quality Web Design to Your Business

Good web design ensures your visitors know who you are the moment they land on your website.  Consider the television commercials that convey a heart-warming story, but once the commercial ends everyone turns to each other and asks, “What was that advertising?”  It is imperative your site has a clear focus and a directional path that leads your customers exactly where you want them to go.  Visitors decide within the first few seconds of landing on your homepage whether they are going to stay or, with a quick click of a back button, leave your site.  Good web design plays an intricate role in not only hooking your customers but keeping them on your website.

Get A Free Quote

If you need an attractive website to help bring more customers to your business, then you’ve come to the right place. We’ll create a website for you, which attracts your prospective customers, warms them up to you with valuable information, and is easy for you to update yourself. The best part is, you’ll get all this within your budget.

Social Media for Small Business

The blossoming of social media venues across the web demands that all businesses, large or small, develop a new understanding of how to reach audiences where they congregate. In order to compete with their larger counterparts, small businesses especially must become experts in the marketing opportunities social media brings to the table. Whether you’re just starting out online or you’ve already established a presence on Facebook and other social media sites, you should consider some key strategies to build a social media marketing campaign that will grow your business.

Set Goals

Understand that social media marketing does not operate the same way as traditional marketing. Traditional goals such as exposure and increased sales may be a part of your social media strategy, but realize that they’re not enough to determine success. Your social media marketing goals should include things like joining conversations, creating a positive brand image, educating customers, and offering meaningful discussion. People flock to social media venues because they want to hear the opinions of real people and to discuss both positive and negative aspects of a particular product or service. As you develop goals for your company, remember that creating a positive impression in the minds of your audience by offering meaningful information that’s pertinent to a current discussion can do just as much for your business in the mind of the consumer as a flashy magazine ad—perhaps even more.

Build Business Success with Online Advertising

For small business owners online advertising is an integral component of success. Compared to the traditional offline advertising methods, online advertising is cost-effective and offers a greater coverage spanning the entire global audience. If you want to get more customers and give a boost to your sales, the following online advertising tips can help.

Use the power of Google Local Search

You can get your business listed on local business listings of Google and Google maps. This will help your potential clients find your business easily because Google will display your business details such as your location, contact information, and the URL of your website under local search results.

Why We Use Drupal

If you've spent any time researching how to build a website then you've probably realized that there are quite a few options. There will be many proponents of each method with widely varying levels of skill and expertise. While I may not be considered an expert, I've been developing website for more than 6 years and I've tried quite a few things along the way. In this post I will cover my reason for selecting the open-source Drupal CMS as my platform or choice.

What is Drupal?

The drupal.org definition is a good starting point for understanding what Drupal is all about:

"Drupal is a free software package that allows an individual, a community of users, or an enterprise to easily publish, manage and organize a wide variety of content on a website."

It not only provides a means for the easy management of content by end-users, but also enables developers to build secure, scalable and feature-rich websites in a fraction of the time it would take if they had to start from scratch.

Disadvantages of Flash in Website Design

Flash sites look impressive because of pretty and neat vector graphics, grandiose animations and cool sound effects. But in terms of benefits, building Flash-powered websites are overwhelmed by the disadvantages. When it comes to storing content and site navigation, Flash won't impress you that much.

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